The highly anticipated BBNaija season 10 officially launched today, unveiling a stunning new house that has fans buzzing.
Photos of the luxurious setup show clean lines, modern décor, spacious living areas, and vibrant lounge spaces that reflect an elevated aesthetic and functionality for this milestone season.
This landmark edition promises the biggest prize in BBNaija history a record-breaking ₦150 million grand prize, spread over 10 weeks of drama, strategy, and surprises.
Host Ebuka Obi-Uchendu returns to guide viewers through a dynamic season airing from July 26 to October 5, 2025.
Auditions held in Lagos, Abuja, and Enugu earlier this year produced a diverse lineup of pairs friends, couples, or relatives who will eventually compete solo after the duos format plays out.
Fans can expect high-stakes twists including the possible return of secretive "ninjas" and interactive challenges.
Over nine seasons, BBNaija has crowned iconic winners: Katung Aduwak (Season 1), Efe Ejeba (Season 2), Miracle Igbokwe (Season 3), and Mercy Eke, the first female champion (Season 4).
Later stars like Laycon (Season 5), Whitemoney (Season 6), Phyna (Season 7), Ilebaye (All-Stars Season 8), and Kellyrae, the first married winner in Season 9, have cemented the show's legacy.
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