Last year, it was Peller on TikTok, and his buzz keeps rising and shows no signs of slowing down.
Francis Chinonso, a Nigerian content creator and brand strategist, popularly known as Bosa Lee and manager of renowned TikToker Peller, has stated that traditional jobs are gradually becoming obsolete due to the rise of social media and digital platforms.
In an interview with Sunday Scoop, Bosa Lee said, "The industry is growing rapidly.
With so many social media platforms, it is hard to predict where the next star will emerge. Last year, it was Peller on TikTok, and his buzz keeps rising and shows no signs of slowing down.
"In the past, we had only a handful of influencers. Now, the space is crowded, and even people with millions of followers can still be 'unknown'. There was a time when having 500,000 followers meant real popularity. Today, the industry is oversaturated; from content creation to music, medicine, and even food niches. As a result of this, content creators needs to be intentional. Even if you have the audience, cancel culture is real; people react quickly, so every post counts."
He added that the major trend that will always have a huge impact on social media is relatable content.
"It is rooted in everyday life and never goes out of style. It's not just about being funny- whether it's skits, music, or film- what people connect with emotionally or culturally is what stands out," he said.
Speaking on how he "discovered" Peller, Bosa Lee said, "I don't go scouting for talents. The universe just connects us, just like Peller. It was a friend of mine who showed me Peller's page, and that he needed a manager.
"We then arranged a meeting, and immediately we met, the synergy was just there. He is signed under a management company- City Blog- but I'm his direct manager. The work has been quite easy, even though Peller can be difficult. But, that's what I signed up for- to make it work, and that's exactly what I'm doing for Peller."
He added that working with talented individuals has taught him to be patient, and put his emotions aside.
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